Online marketing has become a quintessential element for any business to boost their business. Having an online presence with constant updates and the latest techniques along with algorithm changes have become mainstream these days. That’s why it is important to learn the following online business tips that will help your business to stay relevant in a highly competitive online market in 2020. 5 Online Business Tips to Grow Your Business Online in 2020 1. Build Your Website with a CMS Template A dedicated website is a vital part of your online marketing strategy and that’s why it is important to build your website using a modern Content Management System (CMS) such as WordPress. WordPress offers a huge range of custom-built templates that you can integrate with your online business strategy. After that, make the website scalable and dynamic by using SEO plugins to add essential functionalities like social media integration, RSS Feed, etc. 2. Take Advantage of the Analytic Tools Website analytic tools help businesses to keep track of their advertising ROI, social media campaigns, etc eliminating any guesswork. You can also track website conversion rates, user activity on your website giving you an exhaustive understanding of your customers. 3. Embrace SEO to Boost Rankings Several complex factors play an important role in deciding your website’s overall rankings in various search engines like Google, Bing, Yahoo, etc. The most important factors are – keyword applicability and placement, content quality and length, the loading speed of the website, etc. Location and demographics also play a huge role in it, so optimize your website keeping these factors in mind. Google always tries to rank a website higher based on quality content, factual and latest information, smooth and user-friendly navigation, etc. So, embrace the power of SEO and leverage what Google and other search engines have to offer for your business. 4. Research Your Keywords Researching keywords that are relevant to your business is the protracted part of the buyer’s character. This can effectively tell you which applicable keywords are hot right now in your niche and can give you a significant advantage over your competitors. On-Page SEO analysis and inserting your keywords strategically on the appropriate places on your website such as page titles, meta descriptions, h1 tags, etc will help your business stand up among your competitors. 5. Make Your Website Mobile-Friendly Since a major number of Google searches are done via mobile devices these days, it is important to make your website mobile-friendly so that it can be easily found on Google search results. Furthermore, mobile screen sizes vary based on brand and model. So, make sure to make your website dynamic and can easily adjust to various screen ratios helping users to navigate your website smoothly.