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Marketing Tips to grow your company locally

Updated: Dec 4, 2020

Listowel is a settlement in Ontario, Canada. It is a relatively small town with just over 7800 people dwelling in it. The city established in 1856, is slowly expanding its horizon as the new business are finding their ways into the town. Small community also means fierce competition. There are various new ways of marketing your business in the Listowel. Organic marketing by word of mouth, hiring marketing agencies to publicize your business are the established methods as it is well known ever.

Why is marketing important for your business?

Listowel is a small community. So emerging as the leader is of most essence since the competition will also be more. If one is looking to establish a name and gain extensive market share then marketing plays a major role. • To increase the popularity and establish the brand name. • To popularise your products and offerings. • To get potential customers. • To win more market share, and expand the business to experience growth. The newer methods include marketing via the Internet or Digital Marketing. What is Digital Marketing and Advantage of using digital marketing? The digital medium includes everything ranging from social media to e-mails and SMS. Digital Marketing makes use of all these medium as a means of marketing, to gain an edge over the competitors. • Outreach is more compared to traditional methods. • Announcements for various discounts and offers can reach people more easily. • Once you get a hang of it, it is much cheaper compared to traditional methods. • You can devise various strategies based on the requirements and need of local on the fly.

How can one market the business?

One can market their own business using the digital marketing platform or hiring marketing agencies to do the job for you. You can choose whatever is more convenient. Hiring marketing agencies will have their own set of advantages with the only disadvantage being you will have to spend extra money for the same. But the rest of the process is taken care of by the company.

The process includes • Studying the market and gathering the data. • Study the business and point out positives and flaws. • Come up with an effective strategy to market your business effectively.

With potential growth for business on the horizon, reaching out to people has become more necessary than ever and marketing is the best way out there to establish yourself

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