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Online And Social Media Marketing

Social media today has advanced to become not only a communication tool but also a very effective marketing tool. Due to increased globalization, it has become easier for people to communicate with each other without being limited by geographical boundaries. With increased modernization and development of computers, people in business realized that in addition to communication, social media can be a very effective tool in increasing sales especially among the younger population. Today, many people that use social media for marketing have benefited a lot due to the increased sales and popularization.

Besides the internet, there are other online platforms you can utilize to promote your business and the products you deal in. For example, some social media platforms like Instagram, Twitter, WhatsApp Facebook and even Snapchat have been developed. While Snapchat, Instagram and WhatsApp are dominated by the youth, Facebook is one platform that has subscribers from all demographic groups. As such, depending on the products you deal in, it is important to choose a platform that will guarantee you more sales.

• Facebook

Almost everyone in the world today that owns a phone is subscribed to this platform. Statistics show that Facebook I the most common social media platform that has the largest number of subscribers in the world. The platform can be effective when you are trying to market your products and your brad in general. This is because it allows you to share pictures and videos and even send voice messages to people across the world. It is very cheap to use Facebook for marketing and it guarantees you to reach to your target audience easily.

• Instagram

This is another online platform that you can utilize when you are trying to publicize your products or your brand. When you are dealing with products that mainly affect young people and if your target audience is comprised of young people, this is the platform for you. It is very convenient because you are able to post videos, word articles, pictures and other promotional content for your brand. In addition, you can also pay people that are influential in the platform, for example people whose videos get very many views and likes, to advertise your products. This way, you do not have to wait for a long time to become popular so that your brand is known by many people.

• Pinterest

This is a platform that is mainly used when you want to post pictures and word articles to promote your brand. Pinterest would be very appropriate and effective for marketing when your products are mainly for the women and ladies. This is because studies have shown that the largest group of Pinterest subscribers is women.


Online and social media for Port Elgin marketing is one of the marketing tools that many business people are shifting to. In addition to being significantly cheaper compared to other methods of marketing, they are also very effective. This is because they are not restricted by geographical boundaries and business people in Port Elgin can be able to expand their bases of operation.

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