Search Engine Optimization For Realtors

In this modern world the internet is one place that is busy 24/7, as there are a variety of

areas that are covered by the internet and most home owners, who no doubt are 100%

“plugged” to internet are a boon to realtors . Surveys conducted have come up with results

that more than 60% of buyers scan the internet for their requirements in real estate .

Realtors are seeking to enhance their flow of traffic via their real estate websites with

explicit search terms that are connected to real estate and homes buyers cannot allow

themselves to miss out on the potential clientele that may seek their services. We discuss

here 5 ideas that would give realtors an “eye-opener” to vendor their services.


1. Keywords and Phrases that aim potential buyers

Keywords and phrases are important to SEO and realtors should maximize on enhancing

these keywords in a bid to draw clients to their websites. For example major keywords

could be “Homes for sale” “real estate agents” “real estate in my area” etc. Don’t forget to

include the cities that you provide your services. As a tip it is best to start with the area in

which you exist and then expand on this.

2. Blog writing

A real estate agent can and is at liberty to service many home lists at a given time. At all

times a real estate agent will have a list of “significant” assets that he or she will be well-

honed to trade. The most popular tactic for achieving exceptional SEO is to blog regarding

these properties. There should be unique posts for each property giving all vital

information to potential buyers. To boost your article and entice potential clients, location

addresses of the property along with Google maps should be provided. If your content is

unique you can rest assured that Google will comes up with rewards for your efforts.

3. Videos and Photos

No doubt a potential client will want to see what the property looks like and this is where a

series of images of the property should be uploaded. Don’t forget to upload vital and

important places that are close to the property. A short area for testimonials of “happy” and

“content” clients should be a part of your website.


4. Responsiveness a key to Your Website

It is important that clients respond to your website. It is important that all mobile users

should be able to access websites on their phones. No doubt today, 99% of the population

use Mobiles to access their requirements. And there are key words that they punch in


pertaining to real estate, A few of these are, “ Information on Homes ,” “comparison of prices

of homes in (CITY)” etc.

5. Social Media and its Importance

Today, society is glued to social media. Social media management is a part of a realtors

“bible.” It is important that you project new properties that are for sale so that your clients

are aware of them. Today, people spend a majority of their time on Facebook and this is

the place you could project your business in real estate to draw your clients to search your

advertisements by the punch of a button.

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