All businesses want their name to be widely recognized.
When competition is high, anything that helps you to increase your brand recognition powerfully is of inestimable value. One such strategy is to offer a promotional product. And it’s so effective that even big, well-established businesses still use it as a vital part of their marketing efforts.
Not convinced yet?
Here are some powerful benefits of using promotional products that you don’t want to miss out on…
Improves Customer Loyalty
Everyone loves to receive something for free. A well-planned and thought out gift helps make your customers feel acknowledged and cared for.
Promotional products can quite easily make customers feel almost indebted to you. It makes them feel obligated to reciprocate and purchase your products or services. And for pre-existing customers, it helps them to remember you that much more easily, which increases customer retention quite significantly.
Increases Brand Recognition
Countless promotional products are found in mundane situations without you even realizing it. The free pen your colleague picked up at a stall outside a supermarket is now in your office. Unknowingly, you’re exposed to the brand logo printed on the side every day.
It’s a low-key marketing method that exposes customers to your brand on the unconscious level, without the annoyance that conventional advertising methods might create.
Once they see your logo in more overt contexts, such as adverts on TV, they are already familiar with your company. And this makes them more receptive and willing to listen.
Other forms of advertising, such as TV, radio, and newspaper, can easily eat up your budget in no time. But promotional products can frequently be manufactured at a very low cost. Yet this doesn’t mean that they are any less effective in their returns. In fact, over a short period of time, they can easily pass through many hands and make an impression on many potential customers. Think back to that pen in the office. On any given day, it might change hands tens of times.
Powerful Lead Generators
Regular exposure to your brand makes it more likely that you’ll generate leads that turn into sales.
Along with your promotional products, you can also include a call to action that encourages customers to visit your website, go to a landing page that captures their email address or sign up to a referral incentive.
Differentiates You From Other Businesses
Let’s face it; every business is intent on standing out.
Pens, t-shirts, writing pads - the possibilities are almost limitless. There’s an enormous variety of promotional items you can manufacture.
With promotional products, you can customize them to target the specific demographic that is likely to purchase your product or service. You can provide your customers with an item that is not only functional and useful to them but also shows how you do things differently to your competitors.
Adding value to your customers at no cost to them is a proven way to increase the recognition and reputation of your brand. Promotional products are one of the most effective ways to do this.
Now that you’ve seen the truly powerful benefits of promotional products, what will you create for your customers first?