Ways You Can Use YouTube As A Marketing Tool YouTube is one of the most popular social media sites in the world, with over 1 billion monthly active users. With so many people using YouTube to watch videos every day, it's a great place for marketers to try and get their message out. In this article, we'll discuss 6 ways you can use YouTube as a marketing tool.
Create Your Own Channel
The first way you can use YouTube is by creating your own channel and uploading content related to your business or industry. This gives people who are interested in what you do another place they can find out more about you, which will help drive traffic back to your website. Just like anything else on social media, you need to be consistent with the types of videos you upload. This will make your channel more useful to people looking for information about what you do.
Embed YouTube Videos
The second way is by embedding YouTube videos in blog posts or articles related to your company's industry. Just like any other form of content marketing, this gives Google another reason to rank your site higher when someone is searching for information related to what you do. You can also use this strategy on social media sites like Facebook and Twitter, which will help spread the word about the video content you're creating without having to send people away from whatever platform they are using at that time.
Run YouTube Ads
The third way is by running YouTube ads. If you're not familiar, YouTube ads are short video clips that appear before another video plays on the site. The ad will show up if your target audience is watching videos similar to what your business or industry produces, so you can reach even more people than just uploading content to your channel.
Sponsor a Popular Content Creator
The fourth way is by sponsoring a popular YouTube content creator. There are so many people creating interesting and informative content on YouTube, you'd be surprised at how effective it can be to sponsor some of them. If your target audience is watching the kind of videos these content creators produce, this will help get your brand in front of new customers who may not have heard about you otherwise. Live Stream on YouTube The fifth way is by doing a live stream on YouTube. This works like any other live streaming platform, which means you can share video content from various events or activities that your company might be involved in. As long as you're consistent with your content, this can be a great way to establish yourself in the industry and connect with current customers.
Link to Your YouTube Channel in Public Profiles
Lastly, you can always link your company's website or social media profiles with your YouTube channel. This makes it easy for people who are already familiar with the content on your site to find additional videos that might be interesting and relevant to them.
Conclusion With so many ways you can use YouTube as a marketing tool, you'll be sure to make some new customers in no time.